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I love this thought from Mark Britz on Twitter:

The biggest upside of enterprise social tech in the short-term is in exposing *who* your organization really is. This can be a painful early step in implementation that can be perceived as failure but really, you can’t fix what you can’t see. #ESN #socialbusiness #socialorg

It relates to some of the reading I've been doing around facilitating digitial body language, both in the virtual classroom but also through groups and communities. 

What are your thoughts on this?

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Replies

  • Woah! Loads to say :-)

    Absolutely. Social tech does expose who your organisation really is.  More importantly, the people within it. This counts both internally and externally. 

    Internally, I'm talking about the way tech is used to engage employees in learning, projects, collaboration etc. Externally, I'm still talking about learning given who I work for, but I'm also referring to communities.

    Oh, and that marketing thing.

    Over the years, I've been playing with them all, more so in the learning (internal and external) space. More recently, I've been applying the same to marketing.

    Who you are, the language you use, the style you produce content, the way you engage, interact and shine through on digital (from human to human via organisation) speaks volumes.

    I've been playing about with this massively and, measuring, testing and benchmarking sometimes drastic changes, occasionally just subtle adjustments. It's interesting to see the impact, for example, you see in community engagement when you get this just right for the audience you know.

    I'm a huge believer in the context of what Mark is saying here. What about you?

  • I think that is a great aspiration and something we should all do.

    Jo, think about some of the aspects within Lightbulb Moment as a whole or smaller sections within it where we have had to a take a step back and think about the basics. I feel each time we have done that we have either confirmed our original thinking or had to navigate back onto our core principles and thoughts.

    It has been worth the time, energy and potential pain each instance we have done that.

      

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